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Many people believe that marketing a Web site begins and ends with search engine registration. While registering a site with the top ten search engines (and optimizing its pages for high ranking) may be crucial to some sites, it may not have as much of an impact as some other marketing campaigns.
Marketing Your Web Site
At Manx, we can help you strategize on how to effectively market your Web site. We'll make recommendations on which types of campaigns best suit your needs, and even assist you in planning and executing these. Here is a small sampling of the types of marketing opportunities we might recommend:
- Affiliate Programs
- Chat Lists and Forums
- Newsletters
- Branding Campaigns
- Contests
Your Web Site as a Marketing Tool
Your Web site itself is probably the most important Internet marketing tool you possess. A poorly designed Web site can even hurt your company's overall marketing efforts. For this reason, we approach every project—from Web design to database development—with a view towards your company's marketing goals.
After getting to know your company and its overall marketing strategy, we begin by defining the target audience for your site. Then we define the site's goals, in as concrete terms as possible. Only in this way can we measure the effectiveness of various marketing campaigns. All this preliminary work enables us to design and build a site which will meet your target audience's needs and your company's goals.
After the Launch
But the work doesn't stop the day your new Web site is launched. By closely monitoring site traffic through detailed log file analysis, we can find out what's working on the site and what's not. We can also build in other tracking mechanisms which can generate up-to-the-minute dynamic reports on things such as on-line registrations, file downloads, and click-throughs.
All this work may lead to changes and adjustments to the site. We'll be with you every step of the way, striving to make your site the best it can possibly be. (For more information on Manx's ongoing services, please refer to our Web Site Maintenance page.)